One of the biggest perks of being a non-profit? You are a non-profit. That status can go a long way when it comes to getting better deals—whether you're negotiating a contract, looking for sponsors, or building partnerships.
But here’s the key: be clear about how those savings will make a difference. Show exactly how every dollar saved will help support your cause, your goals, and the people you serve.
If you’re looking to level up your marketing game without overcomplicating things, here are 10 straightforward strategies to keep in mind:
1. Know What You're Aiming For
Start by setting clear, specific, measurable, and achievable goals.
Goals can be things like:
Getting more donations
Attracting more volunteers
Spreading the word about your mission
2. Know Who You’re Talking To
Figure out who your audience is—donors, volunteers, local supporters—and what they care about.
Break them into groups so you can speak directly to what matters most to each one.
3. Keep Your Message Consistent
Your organization should have a clear identity that reflects your mission and values.
Make sure that voice and message show up the same way on your website, social media, emails—everywhere.
4. Tell Real Stories
People connect with people. Share real stories from the folks or programs you’ve helped or worked with. Photos and videos go a long way to help tell those stories in a meaningful way.
5. Use Multiple Channels
Don’t put all your eggs in one basket. Use a mix of:
Social media
Email
Your website
Seach Engines (like Google)
Even print, if that makes sense for your audience
Make sure your website is easy to use, works well on mobile, and shows up in search results. Email is also a great tool to stay in touch and run fundraising campaigns.
6. Track What’s Working
Don’t just guess—track your results.
Look at what’s working and what’s not, so you can make smarter decisions going forward.
7. Build Real Relationships
Stay connected with the people who support you.
Say thank you. Share updates. Let them know the impact they’re making.
And don’t forget to engage with your community on social media—it goes a long way.
8. Be Honest and Genuine
People appreciate honesty. Be open about what your goals are, the work you’re doing, and how donations and sponsorships are used.
Keep your content real and true to your mission.
9. Make Everything Inclusive and Accessible
Make sure your website and marketing materials work for everyone, including people with disabilities.
Also, keep your messaging respectful and inclusive for all kinds of audiences.
10. Team Up With Others
Collaboration is a game changer. Partner with other groups or influencers who believe in what you’re doing.
You can also get your volunteers and supporters involved in creating content—they often have great ideas and authentic voices.