To be a successful business in a local market, it's important to understand the personality and nuances of the community. Getting involved and connecting with people where they are is one of the best ways to build lasting relationships and grow your business.
Promote your business at local events and activities like school sporting events, chamber of commerce gatherings, and other networking opportunities. It doesn't matter if you offer goods or services—getting out into the community will personalize your business and build brand awareness.
A strong Google account is also essential. Be sure to include all your business contact information, hours of operation, physical location (if you have one), and a clear description of what your business offers. Keeping your Google account active is just as important. Many businesses don’t use their account to its fullest potential. Adding updates, specials, new inventory, or announcing an event you’ll be attending helps put your business in front of people who are already interested.
Another way to stay top-of-mind is by sponsoring a local event, offering a raffle item for a fundraiser, or setting up a table or tent at a neighborhood fair or carnival. These efforts not only keep you in the community’s awareness but also build respect and loyalty. When it comes to your local neighborhood, being seen as a supportive member of the community is half the battle.
Additional strategies to grow your business include getting listed in local directories, running a direct mail campaign, and building local partnerships. For example, a restaurant might offer discounts to guests from a nearby hotel. A strong social media presence is another must—encourage followers, reviews, and community engagement to extend your reach.
Of course, none of these efforts matter without excellent customer service. Without it, a business has little chance of long-term success. Consider hosting your own local event, creating a referral program, or offering customer loyalty rewards. Thanking those who help bring in business is a powerful way to show appreciation and strengthen your community ties.
In the end, marketing locally is about visibility, connection, and service. When you actively participate in your community and deliver a great customer experience, your business will stand out and thrive.